About DayMindXPression

DayMindXPression is a writing repository by Daniel Shin. The online magazine focuses on various subjects that come to mind. As a place to publish various essays and articles, Day Mind XPression and its content are copyrighted.

© 2007 – 2008 Daniel Shin

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Why obsess with Google PageRank?

Google PageRank

The news of changes within the Google PageRank was welcomed with complaints and revelation within the blogging community, because it seems many people had their PageRank dropped after the new change was implemented. Assuming that Google PageRank is some type of a valuable commodity, I both benefited and harmed from the new change. DayMindXPression had no PageRank, but now this blog has a PageRank of one! (Wow, what a major accomplishment!) However, my two other websites (News Abstracts and Current Opinion) suffered one PageRank point each, but I did not cry over the new changes.

Why am I so indifferent from these new changes? Well, one element that is missing from my websites is advertisements. I do not believe in earning money from the internet, because I think I can earn more money by doing something else that is more productive with the fraction of the time. This reasoning renders having advertisements almost useless for me, although there are times that I want to truly promote my friend’s website.

Many website owners use the PageRank system to tout advertisers of the high value exposure value of putting banners across a tiny strip of the website, but now many of these websites have lower PageRank, and it surely will hurt the owners’ advertising business. I sympathize with them, but I do not agree with their arguments against Google. PageRank is Google’s property, and if your income somehow is dependant of someone else’s judgment (PageRank), then you truly have a slippery-slope business model.

I am quite indifferent with Google PageRank, because I do not believe you can judge a website based on various variables and formulas. If this is the case, then we are conceding the fact that there is an objective way of measuring beauty and sophisticated aspect of the works of human, in which I am comfortably assuming that most people can disagree. Websites are like a work of art, literature, or sculpture. Certain aspects of these works can be judged subjectively but not objectively. People should not take Google PageRank as the objective measurement of their websites, because the measurement is not human.

If your advertisement revenue gets affected by this new change, then I sympathize with your situation. But I urge you not to be enslaved by Google PageRank, because it is truly meaningless.